The DyeHard brand was founded in 2012 by Leanne Dyer following her graduation from New York University with a degree in fashion merchandising. DyeHard is committed to only using sustainable materials in their clothing and providing the people of New York with an eco-friendly clothing alternative. DyeHard currently has two locations in New York City and an online store that ships internationally. The DyeHard brand is constantly evolving with the world of fashion and working to give young, professional women a stylish clothing option that is environmentally friendly.