Media Advisory

Contact: Amanda Caldwell

(800) 434-2211 or

DyeHard expands into Brooklyn

Who: DyeHard, a clothing brand that is committed to only using sustainable fabrics and materials for its line.

What: DyeHard is opening its second store location in New York City. To introduce the store, there will be a launch party for guests and influential members of the media. The event will be open to the public, any customer who makes a purchase at the event will automatically be entered to win a multitude of prizes.

When: Saturday, May 2, 2016, 3 p.m.- 6 p.m.

Where: DyeHard

2154 7th Ave.

New York City, NY 43555

Why: DyeHard was founded in 2012 and has had incredible success both in its original store and online. The growing popularity for DyeHard clothing and recent collaboration made this the perfect time to introduce a second location. DyeHard hopes to reach new customers and become more accessible by opening a second location in a different part of the city. The launch event will provide a way to introduce the second store and also show DyeHard’s appreciation for its customers by making them eligible to win an assortment of prizes.